Freedompop, a mobile virtual network operator or MVNO, will be released in Spain this summer. The service offers free voice and data services with the option to pay if more access is required. When it comes out in Spain, messaging and calling will be completely free of charge regardless of usage. This will all be possible through WhatsApp, an application that can be used via iPhone, Android, Blackberry and Windows phones.
As it stands, WhatsApp has already changed the cell phone industry in Spain and how people use the services available to them. More than 70 percent of wireless subscribers use the application as MVNO (mobile virtual network operators) gain popularity. The company claimed it is “doing what Facebook’s internet.org has failed to accomplish in Europe. Beginning this summer, users can plug a FreedomPop SIM into their device, and FreedomPop will subsidize any data used by WhatsApp”.
31 additional countries will eventually receive Freedompop and the company is accepting beta applicants on a first-come, first-serve basis. They plan on having more than 100,000 users in the UK within the next year but expect the service to gain far more traction in Spain and project anywhere between 500,000 to 1,000,000 users within two years. They also plan to continually partner with existing mobile services or in some cases disrupt new markets with unique models that attract to the consumer.
In February, Nicholas Constantinopoulos, president, told Mobile World Live he had found “the secret sauce” for success as more and more companies are open to partnering with them. As it stands now 40 percent of all UK subscribers are considered to be revenue generating. The users buy anything from a second international number to data rollover and even online security.
Freedompop has been able to raise 109 million for all of these plans. The money will be used to grow and accelerate international expansion.
Watch this review of FreedomPop