When an online reputation management company finds itself having to rebuild its own reputation after collateral damages; it’s an eye opener. This is the exact position that Darius Fisher, Co-Founder and President of Status Labs found himself in suddenly. It seems that a top executive maintained a controversial image outside of work, which negatively affected Status Labs when the media got wind of it.
After the unwanted media attention started to die down a bit, Status Labs was left with nothing else, except start over and do everything better. What an ironic twist after successfully managing the reputation and online identity of thousands of clients. Darius and Status Labs faced the same dilemma of rebuilding their own online brand, with an end result in mind.
Initially, Fisher was shocked and he didn’t know what could be done to rebuild the reputation and status of his own firm. Then, the other employees got together and demanded the resignation of the executive in question. As expected, there was a great deal of media fallout, but under the guidance of new leadership, Status Labs strengthened its foundation. The firm added new employee incentives, including a stock purchase option and a weekly catered luncheon.
Status Labs specializes in online reputation management. Based in Austin, Texas, with additional offices in Brazil and New York. The firm also offers Search Engine Optimization, Financial Communications, Website Development and Social Media Marketing, and Crisis Response and Public Relations. Status Labs maintains a positive image internationally and is known for handling reputation crises for high profile clients. As a public relations liaison, they rebuild and repair damaged reputations.
In 2015, Status Labs’ President, Darius Fisher was recognized by PRWeek, as one of the rising stars of the digital communications and public relations industry. After facing its own rebuilding and re-branding crisis, Status Labs is now thriving once again. Fisher took the damage and turned it into something positive; even allowing the company’s employees to bring their dogs to work. Thanks to successfully repairing its own reputation; Status Labs can assuredly provide even greater image management services to its clients.