You got the big client, promotion, date, what’s next? The suit! You look, you study and plan. You spend hours getting the look and the accessories just right. Tie? You choose subdued, classy and original. Shirt? The shirt is a beacon of high quality starched cotton cuffs and collar whiteness. Your belt and cuff-links are carefully chosen examples of the man you want everyone to think you are!
Think italian shoes, yes your shoes. You just spent a fortune in time and money on everything above your ankles. What’s left? Not so much. A really extraordinary pair of leather dress shoes will set you back something north of $500.00. Ouch. No problem! What is a men’s shoe? Black or brown leather, laces or slip on, high heel or low, right? Maybe you think focusing on the trendiest toe or heel shape in a good brand will do it. You can go for that aggressive square toe look, with a strong heavy heel. Maybe you prefer a reasonably high priced casual look in a loafer with a subdued wedge. Success here I come!
Whoever you want to impress knows better. The people you want to impress will look at everything you have on, both above and below your ankles. Go ahead and buy those safe $250.00 oxfords. Who needs Italian made quality anyway? Who really cares as long as they look trendy or conservative and well polished?
Sorry Charlie, the people you want to impress do know. The people you want to impress will look at your shoes and instantly decide whether you fall into the category of up and comer, or wannabe. Does this mean you had better be prepared to go deep into debt to complete what is already a sizable investment toward your future prospects? Not necessarily.
For example, a company called Paul Evans, founded by Ben Earley and Evan Fript. Paul Evans is a brand founded on the idea that high quality Italian made shoes can be had for under $500.00. They have a direct to consumer business model that includes free shipping and returns to provide wonderful convenience in addition to style, all important comfort, and of course the “wow” factor of a beautiful pair of Italian made shoes.
You walk in, everyone gives you an appraising look. Approval shines from their faces as they look you over top to bottom. Two things can happen now; the gaze returns to your face with a knowing smile and an outstretched hand, or you see the flicker of barely concealed disappointment as you are dismissed out of hand as a poseur who has no business trying to fly with the eagles. Which one will it be?